Brand Identity Design
Ridgeline Trail Racing
Positive Behavioral Interventions & Supports Platform: Personal Project
Integrated trail path
Inviting, rounded corners
Clear & recognizable
Scope
Full Brand Identity Package
Tools
Problem
❗️ Perception problem = trail running is too hard
❗️ Similar brands feel exclusive and extreme
❗️ Audience currently skews male and middle aged
Solution
✅ Bold yet approachable feel
✅ Uplifting, inclusive language and tone
✅ Sparks curiosity in new audiences
Brand Standards Manual
Reflections
A Look Back
✨ First full-scale brand ecosystem
🔍 Executed visual consistency, physical and digital
🧠 Synthesized grit and inclusivity into a single brand voice
A Look Forward
🚀 Learned to ensure every small touchpoint builds the story
📈 Scaling visual systems with more confidence!
🎨 Leveraged motion to inject more personality