Brand Identity
Personal Brand
Personal brand identity design
Hidden tree motif
Bold, accessible typeface
Badge layout
Tools
Figma, Adobe Photoshop, Pinterest
Duration
1 month
Goal
Create a logo that embodies my values while being versatile for use across various media.
Ideation
Keywords & Moodboarding
My logo reflects my core values:
- Simplicity: Clean, minimalistic design.
- Accessibility: Readable, inclusive design that works for diverse audiences.
- Vermont Roots: Subtle incorporation of natural elements like mountains, trees, and/or greenery.
Keywords: Minimalistic, Accessible, Nature-Inspired, Grounded.
To establish the visual direction, I curated a moodboard featuring:
- Color palettes with earth tones, especially greens and browns.
- Examples of sleek and modern sans-serif typography.
- Iconography inspired by Vermont landscapes (ex: trees, mountains).
- Minimalist logo designs from other brands.
I used Pinterest to find the images for this moodboard.
Sketches
Initial sketches explored:
- Monogram ideas using “MM.”
- Abstract icons combining natural elements (leaves, mountains) with bold, modern geometric shapes.
- Typography-first, enhanced with subtle Vermont-inspired details.
Refinement
Keywords & Moodboarding
Sketches were refined into vector-based drafts:
- Monogram: “MM” with natural imagery.
- Full Name: Typography first, with hidden imagery.
- Geometric shapes & badge logos
Typography & Color
Typography: The final design uses a modern sans-serif font for its clean and modern look.
- Primary typeface: Akira Expanded
- Secondary typeface: Poppins
Color Palette: Earth tones reflecting Vermont’s natural beauty:
Accessibility: I put extra thought into ensuring the colors I chose, and the combinations of them, meet WCAG Level AAA standards. I used an accessible color palette tool to make sure the combinations had strong enough contrast.
Final Designs
The final logo combines simplicity, accessibility, and Vermont imagery:
- A monogram-based logo with a sleek, geometric tree motif.
- Clean typography that is modern and approachable.
- Bold, modern, and reflective of my values.
Additional Assets
Brand Pattern
A seamless brand pattern was created using elements of the logo:
- A topographic map design inspired by Vermont’s landscapes.
- Designed for use in backgrounds, business cards, and social media.
This brand pattern can be edited to fit different color schemes, making it the perfect pattern to incorporate on each of my portfolio pages—effectively combining my personal brand with the projects I am working on.
Logo Variations
Mockups
Below are several mockups showcasing the comprehensive brand package across a handful physical applications.
Of course, you can also see the full implementation of my brand on this very website, where every each page is crafted to represent me and my work, through the lens of my branding.
Totebag
Lifestyle branding mockup highlighting the simplicity and earth-rooted aesthetic of the visual identity.
Next →
← Back
Reflection
A Look BACK
Overall, I am very satisfied with the logo design! The process allowed me to fully explore my design process and bring together simplicity, accessibility, and my Vermont roots in a cohesive visual identity. The feedback I received (from family, friends, and peers) during the process confirmed that the design resonates with both my values and my target audience.
A Look Forward
Moving forward, I plan to expand the application of my personal brand by integrating the logo and brand pattern into new materials, such as presentation templates, email signatures, and portfolio updates. This cohesive branding will support my professional growth as I continue to establish my presence as a UX designer and brand identity specialist.
Brand Identity
Personal Brand
Brand identity design for my personal projects & portfolio
Hidden tree motif
Bold, accessible typeface
Badge layout
Goal
Create a logo that embodies my values while being versatile for use across various media.
Duration
1 month
Tools
Figma, Adobe Photoshop, Pinterest
Ideation
Keywords & Moodboarding
My logo reflects my core values and ideals:
- Simplicity: Clean, minimalistic design.
- Accessibility: Readable, inclusive design that works for diverse audiences.
- Vermont Roots: Subtle incorporation of natural elements like mountains, trees, and/or greenery.
Keywords: Minimalistic, Accessible, Nature-Inspired, Grounded.
To establish the visual direction, I curated a moodboard featuring:
- Color palettes with earth tones, especially greens and browns.
- Examples of sleek and modern sans-serif typography.
- Iconography inspired by Vermont landscapes (ex: trees, mountains).
- Minimalist logo designs from other brands.
I used Pinterest to find the images for this moodboard.
Sketches
Initial sketches explored:
- Monogram ideas using “MM.”
- Abstract icons combining natural elements (leaves, mountains) with bold, modern geometric shapes.
- Typography-first, enhanced with subtle Vermont-inspired details.
Refinement
Keywords & Moodboarding
Sketches were refined into vector-based drafts:
- Monogram: “MM” with natural imagery.
- Full Name: Typography first, with hidden imagery.
- Geometric shapes & badge logos
Typography & Color
Typography: The final design uses a modern sans-serif font for its clean and modern look.
- Primary typeface: Akira Expanded
- Secondary typeface: Poppins
Color Palette: Earth tones reflecting Vermont’s natural beauty:
Accessibility: I put extra thought into ensuring the colors I chose, and the combinations of them, meet WCAG Level AAA standards. I used an accessible color palette tool to make sure the combinations had strong enough contrast.
Final Designs
The final logo combines simplicity, accessibility, and Vermont imagery:
- A monogram-based logo with a sleek, geometric tree motif.
- Clean typography that is modern and approachable.
- Bold, modern, and reflective of my values.
Additional Assets
Brand Pattern
A seamless brand pattern was created using elements of the logo:
- A topographic map design inspired by Vermont’s landscapes.
- Designed for use in backgrounds, business cards, and social media.
This brand pattern can be edited to fit different color schemes, making it the perfect pattern to incorporate on each of my portfolio pages—effectively combining my personal brand with the projects I am working on.
Logo Variations
Mockups
Below are several mockups showcasing the comprehensive brand package across a handful physical applications.
Of course, you can also see the full implementation of my brand on this very website, where every each page is crafted to represent me and my work, through the lens of my branding.
Totebag
Lifestyle branding mockup highlighting the simplicity and earth-rooted aesthetic of the visual identity.
Next →
← Back
Reflection
A Look Back
Overall, I am very satisfied with the logo design! The process allowed me to fully explore my design process and bring together simplicity, accessibility, and my Vermont roots in a cohesive visual identity. The feedback I received (from family, friends, and peers) during the process confirmed that the design resonates with both my values and my target audience.
A Look Forward
Moving forward, I plan to expand the application of my personal brand by integrating the logo and brand pattern into new materials, such as presentation templates, email signatures, and portfolio updates. This cohesive branding will support my professional growth as I continue to establish my presence as a UX designer and brand identity specialist.